This is the biggest waste of a Times Square billboard I have ever seen. It's for YKK, the Japanese company that manufactures zippers. "For greater freedom," apparently. Why?!!! Is there anyone out there who's unfamiliar with the zipper, like someone walking down 42nd Street with their pants open thinking, "Gee, wouldn't it be great if there's some way to keep my pants from falling down?" Then he looks up, and it's a miracle! He's on the Jumbotron!